My Résumé
About Jeremiah Craig
Creative, versatile marketing professional with an enormous love of content creation. A great communicator with over seven years of experience creating innovative integrated marketing campaigns that cross traditional and contemporary media channels.
Notable Technical Skills
- Content Creation Strategy – Expert
- Social Media – Expert
- Video Editing – Advanced
- Adobe Creative Suite – Advanced
- Blog Writing – Advanced
- Link Building – Advanced
- Search Engine Optimization – Advanced
- HTML and WordPress – Advanced
Education
Rochester Institute of Technology
- Bachelor’s Degree in Communications: Advertising & Public (Awarded 2010)
Marketing Experience
Freelance Content Creator
October 2018 to Present
As a freelance content creator, I create videos, images, text posts and more for small businesses and organizations to post on Facebook, YouTube, LinkedIn, Instagram and owned media. I also consult on social media promotional and advertising strategy. The videos and strategies I create lead to increases in social media following, content engagement, leads, and sales.
My 1 Day / 10 Week Content Strategy has proven to be the best performing service I offer in which I follow a business professional for one day with a camera and a microphone and edit the content into a ten week content calendar to post to websites and social media.
Kiterocket : Digital Marketing Specialist
March 2018 to September 2018
As the Digital Marketing Specialist, I am responsible for creating content in the form of blog posts, videos, GIFs and other imagery for well known regional and national brands.
Akvelon : Marketing Manager
May 2017 to March 2018
As the Marketing Manager for Akvelon, I was responsible for all communications in content, advertising, public relations, social media, and event promotion.
I created a content and competition game strategy to promote conference attendance at GeekWire Sports Tech Summit. This led to interviews and media coverage, video content, 24,513 Twitter impressions with 48 engagements during the event, and 40% increase in website traffic.
Booked conference presence in Santa Clara at CloudExpo and promoted our speaking session and booth exhibition with video and written content leading to 12 quality leads, hundreds of cool leads, and a top attended speaking session.
Integrated marketing strategies led to increased brand trust for internal hires.
Music Marketer, Songwriter, and Touring Solo Artist
December 2013 to April 2017
As a full time songwriter and solo musician, I charged myself with all aspects of an original solo artist with a regional following.
Write and compose songs for independent career and for royalty free music company, Due North Audio.
Booked/marketed successful and profitable tours in November 2015, June 2016, July 2016 and an August/September 2016 National Tour.
300% increase in traffic to jeremiahcraig.com in one year from video and written content I created.
Vertical Measures : Internet Marketing Specialist
January 2014 to July 2016
As a part time Internet Marketing Specialist, I assisted the SEO department with collecting raw data to create SEO audits and competitive analysis documents in addition to building and reclaiming links.
Manually reviewed websites linking to client pages at an average of 100 sites per hour resulting in the clients reappearing in Google search results after penalization.
Institute for Professional Development : Social Media Campaign Specialist
May 2012 to November 2013
As a Social Media Campaign Specialist I was responsible for creating and implementing social media digital strategy and social content for partner institutions.
Created detailed social media audits of partner universities and competitors to gauge competitive landscape and focus strategy resulting in several successful digital marketing campaigns.
Created social media and content marketing strategy for universities resulting in increased social activity, website traffic and enrollments.
Managed social media campaign while training on-campus social media staff resulting in more on-campus employee buy-in for social and digital strategy.
GLOBALINX : Marketing Specialist
December 2009 to March 2012
Responsible for interacting with customers and seeking out leads daily on social media channels, creating integrated marketing plans for new product launches and promotions, updating the company business website, creating mass emails, write and distribute press releases.
500% increase of real Twitter and Facebook followers in two years.
Achieved a 20% percent click through rate average on company emails to customers in 2011.
Received 12 news placements from press releases in 2011.